One tool for the whole chain. Nobody else covers it at this price.
Everyone does a slice — the sitemap, or the copy, or the approval, or the publish. DraftBay connects all four, for a fraction of what the one all-in-one incumbent charges.
| Tool | Site structure | Copy source of truth | Approval workflow | Publish out | Solo-friendly | Entry price |
|---|---|---|---|---|---|---|
| DraftBaythe connective layer | ✓ | ✓ | ✓ | ✓ | ✓ | $9/mo |
| Slickplansitemap + content | ✓ | ◑ | ✕ | ✕ | ✓ | $10.79/mo |
| FlowMappUX planning | ✓ | ◑ | ✕ | ✕ | ✓ | $15/mo |
| Octopus.dositemap | ✓ | ✕ | ✕ | ✕ | ✓ | $8/mo |
| EasyContentcontent ops | ✓ | ✓ | ✓ | ◑ | ◑ | $47/mo |
| GatherContentBynder · enterprise | ◑ | ✓ | ✓ | ✓ | ✕ | $150k+/yr |
| Ditto / Frontitudecopy-in-Figma | ✕ | ✓ | ✓ | ◑ | ◑ | $69/mo |
| Sanity / Contentfulheadless CMS | ◑ | ✓ | ◑ | ✓ | ✕ | $0 → $300 |
| Filestage / Ziflowproofing | ✕ | ✕ | ✓ | ✕ | ◑ | $249/mo |
| Notion / Google DocsDIY | ✕ | ◑ | ✕ | ✕ | ✓ | Free–$20 |
✓ strong◑ partial / bolt-on✕ absent
· Competitor prices are their published entry tiers, Sept 2026.
The takeaway
The whole chain is owned by no one — at your price.
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Only the enterprise tool does all four
GatherContent connects the whole chain — then went enterprise-only at six figures. DraftBay does it for $9.
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Everyone else does a slice
Sitemap tools stop at structure. Proofing tools only approve. Figma tools only do product strings. You end up stitching.
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Docs is the real incumbent
Most teams run copy in a Google Doc + a spreadsheet. Free, but disconnected — no structure, no approval, no publish.